Privacy Policy

    We take privacy very seriously at Implay. We recognise that customers only purchase from us if they feel their information is stored safely, used sparingly and removed where necessary. This Privacy Policy applies to both our website and our general business practises.

    If you have any questions about this Privacy Policy, please feel free to contact us through our website or write to us at

    Navigation Yard
    Chantry Bridge
    Wakefield
    West Yorkshire
    WF1 5DL

    Information that we collect and how we use it

    In order to provide our full range of services, we may collect the following types of information:

    Information you provide - When you sign up for an account we ask you for personal information, such as your name, email address and an account password. If you purchase products from our site, we also request credit card or other payment account information which we maintain in encrypted form on secure servers.

    Cookies - When you use our website, we send one or more cookies - a small file containing a string of characters that uniquely identifies your browser - to your computer. We use cookies to improve the quality of our service by storing user preferences and tracking user trends, such as which products people prefer to look at, or the order in which pages are viewed in our site.

    Log information - When you access our website, our servers automatically record information that your browser sends. These server logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.

    User communications - When you send email or other communications to us, we may retain those communications in order to process your enquiries, respond to your requests and improve our services.

    Other sites - This Privacy Policy applies to Implay only. We do not exercise control over any other websites or companies.

    Implay only processes personal information for the purposes described in this Privacy Policy. In addition to the above, such purposes include:

    Providing our services to users, including the display of customised content;

    Auditing, research and analysis in order to maintain, protect and improve our services;

    Ensuring the technical functioning of our systems and

    Developing new products or services

    Storage of Financial Information

    We DO NOT, at any time, store any personal financial information relating to any transactions you undertake with us at any time. The credit, debit or other information you provide is handled only by our provider and not passed on to us. Any information we do receive is deleted as soon as the transaction is complete.

    Choices for Personal Information

    When you sign up for an account in our store, we ask that you provide personal information. If we use this information in a manner different from the purpose for which it was collected, then we will ask for your consent prior to such use.

    If we propose to use personal information for any purposes other than those described in this Privacy Policy and/or in any specific service privacy notices, we will offer you an effective way to opt out of the use of personal information for those other purposes. We will not collect or use sensitive information for purposes other than those described in this Privacy Policy unless we have obtained your prior consent.

    Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features may not function properly if your cookies are disabled.

    You can decline to submit personal information to any of our services, in which case Implay™ may not be able to provide those services to you. Information Sharing

    Implay™ only shares personal information with other companies or individuals outside of Implay™ in the following limited circumstances:
    We have your consent. We require opt-in consent for the sharing of any sensitive personal information.
    We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.
    We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent or otherwise address fraud, security or technical issues or (d) protect against imminent harm to the rights, property or safety of Implay™, its users or the public as required or permitted by law. If Implay™ becomes involved in a merger, acquisition or any form of sale of some or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy.

    We may share with third parties certain pieces of aggregated, non-personal information, such as the number of users who searched for a particular product, for example, or the number of users who clicked a particular link or item on our website. Such information does not identify you individually.

    Please contact us at the address below for any additional questions about the management or use of personal data.

    Information security

    We take appropriate security measures to protect against unauthorised access to or unauthorised alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorised access to systems where we store personal data.

    We restrict access to personal information to Implay™ employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

    Data Integrity

    Implay processes personal information only for the purposes for which it was collected and in accordance with this Privacy Policy. We review our data collection, storage and processing practices to make sure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to make sure that the personal information we process is accurate, complete and current, but we depend on our users to update or correct their personal information whenever necessary.

    Accessing and Updating Personal Information

    When you use our website, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardise the privacy of others or would be extremely impractical (for instance, requests concerning information residing on backup tapes) or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort. Enforcement

    Implay regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy or our treatment of personal information by contacting us through this website or by writing to us at

    Navigation Yard
    Chantry Bridge
    Wakefield
    West Yorkshire
    WF1 5DL

    When we receive formal written complaints at this address, it is our policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between us and an individual.

    Changes to this Privacy Policy

    Please note that this Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent and we expect that most changes will be minor. Regardless, we will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).

    If you have any additional questions or concerns about this Privacy Policy, please feel free to contact us at any time through this website or at

    Navigation Yard
    Chantry Bridge
    Wakefield
    West Yorkshire
    WF1 5DL